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Kendra Nicole Podcast

Nov 5, 2019

In this episode of the Level Up podcast, I’m taking on why chasing sales is KILLING your business.


If you’ve been spinning your wheels focusing on sales without seeing positive results, this episode will help you understand what you SHOULD be focused on instead.


In this episode, I’m chatting about…


  • Why focusing solely on the end result is costing you money
  • How chasing sales leads to bad business decisions
  • What actions you can take instead to create a positive impact on your results


My Top Tips


  • Focus on the actions and metrics you can actually impact
  • Improve your customer experience to start capturing the sales you don’t even know you’re losing
  • Stop focusing on vanity numbers and start analyzing and reviewing valuable numbers
  • Be diligent in making sure that every dollar you spend is necessary for business growth




You can follow Kendra’s journey on Instagram at @thefinancefemme and on her website at


About Kendra


Kendra James Anderson is CEO of The Finance Femme LLC, and virtual CFO to several successful women entrepreneurs. She is a business owner, entrepreneur, and former corporate climber who loves all things business and finance and has a passion for sharing that knowledge with other high performers.